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Search Engine Marketing and Optimization

Search Engine OptimizationEveryone knows that the key to a successful business begins with location, location, location. Location is even more important on the internet. What kind of location are we talking about? Top search engine rankings for your website in the ever coveted Google search results.

Search Engine Optimization (SEO) involves making several changes to text and code elements on your site to make it appear to be more relevant to certain search terms, and building links from other sites to your site in order to make your site appear to be more important to the search engines. Search Engine Optimization is a skilled trade performed by talented and qualified individuals that understand the way Google and the other search engines work. Not all SEO companies are created equal. When performed effectively, SEO has the highest return on investment of any major form of marketing.

The number 1 position in Google has quickly become one of the most coveted spots on all of the Internet. Why? Because Google has quickly become the dominant leader in search engine traffic. Google claims nearly 70% of all search engine traffic right now. On average, the #1 position in the search engines gets 42% of the visitors. Now ask yourself "How important is it for my website to rank at the top of Google?" Your answer should be a simply stated "Very".

The best thing about Search Engine Optimization is that you are putting your site in view of people who are interested in your products or services at the moment that they're interested, even 3 a.m. in the morning, or while they're at work. Internet Marketing is the only marketing method that allows such a targetted and accessible reach. Your website is a virtual salesperson that is ready to sell 24 hours a day, 7 days a week, 365 days a year, and with the power of SEO, your site can be your companies best sales tool.


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